Musicbed

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| The Brief |

Assist Musicbed in an aesthetic update and launch the brand’s global campaign in North America and Europe.

| The Content |

The first campaign features Salomon Ligthelm, a South-African director living in Brooklyn. In 60, 30 and 15 seconds versions, our concept sheds light on the creative process: from blank page syndrome to Creative Breakthrough, one of the brand’s main communication messages.

| The Secret Sauce |

A true run & gun shoot at a breakneck pace. The 5S crew took all risks possible to capture Brooklyn’s artistic energy. Salomon’s cycling scene, filmed from the production van, is a good example!

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or just to say 久し振り
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We're always keen to hear
from other creative minds.
Drop us a line at
jobs@shelnzstudio.com