Décathlon

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| The Brief |

Highlight the key benefits of Décathlon’s loyalty program in five short bumper-ads.

| The Content |

Each bumper is built around a common strategic structure: absurd situation, comedic hook, key benefit and jingle. Set in a branded blue decor, this minimalist and repetitive format can easily be played on repeat.

| The Secret Sauce |

The Shelnzstudio and Décathlon teams chose to work with Decathlon employees and clients, as non-actors, to play the scenes. The result speaks for itself!

For any enquiry
or just to say 久し振り
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We're always keen to hear
from other creative minds.
Drop us a line at
jobs@shelnzstudio.com